Canton Zug supports sustainable start-ups with five million francs

A report by Arcane Research and Luno shows a growing relevance of crypto-currencies in Africa. The demand for crypto assets on the continent is driven by a young population, frequent currency crises and a lack of payment infrastructure.

The states of Nigeria, South Africa and Ghana are therefore all represented in the TOP 5 for search queries on “Bitcoin” from the last twelve months. Google Trends is an online service provided by the company Google LLC, which provides information on which search terms are searched for by users of the search engine and how often. The results are set in relation to total search volume and have been available in weekly resolution globally, or for individual regions, since the beginning of 2004. With the help of Google Trends, the popularity of individual terms can be analysed over time, allowing conclusions to be drawn about emerging trends in society. Often the price of Bitcoin correlates with the search volume in Google Trends.

Canton Zug guarantees up to five million francs

The Government Council has decided to participate in the federal programme to support start-ups and to guarantee five million Swiss francs. “A survey conducted by the Swiss Blockchain Federation (SER) in April 2020 showed that more than two thirds of those start-ups that applied for a COVID 19 guarantee credit did not receive it”, explains Finance Director Heinz Tännler and adds: “We are aware that we have to act now, as the Canton of Zug has one of the world’s largest ecosystems for blockchain start-ups in the form of Crypto Valley”. The new guarantee programme is basically structured in the same way as the COVID 19 guarantee programme. Startups can apply for a loan from any bank (usually their principal bank), which is directly guaranteed by a guarantee cooperative and indirectly by the Swiss Confederation (65 percent) and the Canton of Zug (35 percent). The surety guarantee for Zug start-ups totals just under CHF 15 million, of which CHF 5 million is borne by the canton and CHF 10 million by the federal government.

Eligible start-ups

The choice of startups for this programme is the responsibility of the cantons. The government council has decided to support only sustainable start-ups. However, start-ups generally have a high risk of failure. “Determining in advance who tomorrow’s winners will be is extremely demanding,” says Finance Director Heinz Tännler. The selection of the start-ups is therefore carried out in cooperation with experts from outside the administration, who will examine the applications and prepare the basis for the decision for the attention of the Finance Directorate. Applications can be submitted from 27 May 2020 until 31 August 2020 via the federal platform: (

Start-ups in dire straits due to corona pandemic

Startups are young companies that develop business models that are innovative, knowledge- or technology-based and scalable. In many places, investors who finance early-stage developments up to marketability have withdrawn or limited their support to start-up companies in which they have already invested. “Since many of these young companies currently have no income from the sale of products or services, their existence is directly threatened without investors,” says Finance Director Heinz Tännler. “The above-mentioned survey by the SER has shown that three out of four companies expect insolvency within the next six months”.

Canton Zug as a start-up hotspot

Together with Zurich, Basel City, Geneva, Vaud and Berne, the canton of Zug is one of the cantons with the most start-ups. This is all the more remarkable as Zug is not a university canton. Finance Director Heinz Tännler is delighted: “The business-friendliness, global networking and constructive openness to innovation have led to the formation of first-class clusters in Zug, such as advanced technology, life sciences, financial services, raw materials or block-chain technology”. Crypto Valley, a world-leading block chain hub, is a symbol of Zug’s innovative strength.

*Originally published in German at

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