The Financial Conduct Authority (FCA), the financial regulator in the United Kingdom, has released a minute-long animated video to educate investors about its marketing rules for cryptocurrency firms. The video, presented in the style of a pixelated Wild West cartoon, aims to explain how to assess whether crypto companies comply with the FCA’s marketing regulations.

The cartoon features a cowboy-hat-wearing protagonist riding through a Wild West landscape on a horse. As the narrator outlines the FCA’s rules, the cartoon character hangs up a “Wanted” poster with a green snake’s face on it to symbolize companies that do not adhere to the regulations. The video emphasizes that crypto promotional campaigns should not offer free gifts or referral bonuses and must prominently display a warning about the risks of investing in cryptocurrency.

The FCA has been actively promoting its marketing rules since their publication in June. It has issued warnings and reminders to crypto firms and extended technical deadlines to ensure compliance. However, despite these efforts, some market players, such as Marinade Finance, have announced their departure from the UK in response to the regulations.

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Information	Details
Geography	Europe
Countries	🇬🇧
Sentiment	neutral
Relevance Score	1
People	None
Companies	Cointelegraph, Solana blockchain, Marinade Finance, Financial Conduct Authority (FCA)
Currencies	None
Securities	None