The popular U.S. grocery store chain, Trader Joe’s, has filed a lawsuit against a cryptocurrency-based DeFi platform called Trader Joe. The grocery chain alleges that the platform named itself after the supermarket, damaging its reputation. The lawsuit aims to refute the platform’s claim that it was named after the founder’s brother. Trader Joe’s also accuses the platform of creating a fictional narrative involving a character named “Trader Joe” who sells crops, which resembles the grocery brand. The grocery chain wants the platform to be penalized and prevented from using its trademarked name. It also seeks financial damages and ownership of related websites and domains. Trader Joe’s claims to have sent cease-and-desist letters to the platform, but received no response. The DeFi platform remains active despite the legal action.

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Information	Details
Geography	North America
Countries	🇺🇸
Sentiment	neutral
Relevance Score	0
People	Cheng Chieh Liu
Companies	Trader Joe’s, U.N.’s World Intellectual Property Organization (WIPO), Paris Blockchain Week
Currencies	None Trading
Securities	None