The Museum of Modern Art (MoMA) in New York is making waves in the traditional art world with its recent acquisitions of groundbreaking generative art pieces. MoMA has added Refik Anadol’s “Unsupervised — Machine Hallucinations” and Ian Cheng’s “3FACE” project to its collection, marking the first-ever inclusion of artificial intelligence (AI) and nonfungible token (NFT) art in the museum.MoMA has a long history of pioneering exhibitions that explore the intersection of technology and art. The museum’s commitment to showcasing digital art is evident in its upcoming fall and winter programming, which includes the debut of Leslie Thornton’s “HANDMADE” and an online exhibition with Feral File in early 2023. MoMA has also previously announced its on-chain Postcard project.”Unsupervised — Machine Hallucinations” by Refik Anadol has gained significant attention since its release. Created with the assistance of Nvidia, the artwork uses an algorithm to generate an AI interpretation of art history based on visual metadata from MoMA’s collection. The piece has been widely reviewed and discussed, and MoMA extended its display multiple times due to its popularity.The acquisition of “Unsupervised” and “3FACE” was made possible by notable figures in the NFT community, including Ryan Zurrer and the “RFC Collection.” Zurrer commended MoMA for capturing the cultural zeitgeist with the acquisition of “Unsupervised,” which coincided with the public release of ChatGPT. Zurrer and Pablo Rodriguez-Fraile, along with Refik Anadol, facilitated the donation of “Unsupervised” to MoMA.Ian Cheng’s “3FACE” project explores psychology and cutting-edge technologies. The generative artwork consists of 4,096 unique editions, with each piece dynamically adapting to its owner’s data from their wallets. MoMA describes it as Cheng’s most ambitious experimental artwork to date, delving into blockchain technologies and the decentralization of data.MoMA’s acquisitions and digital art programming demonstrate the museum’s commitment to embracing emerging technologies and supporting artists who push the boundaries of traditional art forms. These initiatives highlight the growing significance of generative art and its impact on the art world.

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