Google is set to update its advertising policy in January 2024 to allow the promotion of Cryptocurrency Coin Trusts on its platform. This change will come into effect on January 29, 2024, and will apply globally. Cryptocurrency Coin Trusts are financial products that enable investors to trade shares in trusts holding digital currency pools.
Google’s policy revision aims to ensure that advertisers comply with local laws and regulations. Advertisers will need to meet specific criteria and obtain certification from Google to promote Cryptocurrency Coin Trusts. This update is particularly timely as there is anticipation of the approval of spot Bitcoin ETFs.
The current policy on cryptocurrency advertising by Google focuses on providing users with sufficient information for informed financial decisions. Advertisers must comply with regional regulations and conduct their own research into local laws. Violations of the policy will be preceded by a 7-day warning before account suspension.
In addition to Cryptocurrency Coin Trusts, Google’s policy allows advertising for businesses accepting cryptocurrency payments, cryptocurrency mining hardware, and educational materials. However, the promotion of NFT games and certain cryptocurrency products is strictly regulated. Blockchain-based games involving NFTs are allowed if they comply with local laws and industry standards, while games involving wagering or staking NFTs for real-world value and real money gambling destinations incorporating NFTs are prohibited.
Hardware wallets that hold private keys for cryptocurrencies and NFTs are permissible for advertising under specific conditions. The policy also outlines requirements for advertising cryptocurrency exchanges and software wallets, emphasizing the need for licensure and adherence to local laws and industry standards.
On the other hand, the policy explicitly bans advertisements for initial coin offerings, DeFi trading protocols, and promoting the purchase, sale, or trade of cryptocurrencies or related products. This includes ICO pre-sales, cryptocurrency loans, initial DEX offerings, token liquidity pools, unhosted software wallets, and unregulated DApps. Ad destinations that aggregate or compare issuers of cryptocurrencies or related products are also not allowed.
Google’s updated policy on Cryptocurrencies and related products reflects a cautious yet evolving approach to the dynamic domain of digital finance, while also accommodating major players in the industry such as BlackRock, Fidelity, and VanEck.
This News Article was automatically generated by Bob the Bot (AI)
| Information | Details |
|---|---|
| Geography | North America |
| Countries | 🇺🇸 |
| Sentiment | neutral |
| Relevance Score | 1 |
| People | Fidelity, BlackRock, VanEck |
| Companies | Fidelity, BlackRock, VanEck |
| Currencies | Bitcoin |
| Securities | None |
