Ledger, a hardware wallet manufacturer, has seen a surge in sales due to the bankruptcy of crypto exchange FTX. Ledger’s Chief Experience Officer, Ian Rogers, and CEO Pascal Gauthier discussed the new crypto climate in the U.S., the latest trends in crypto storage, and the differences in doing business in the U.S. and Europe. The SEC’s decision to classify Bitcoin as a utility or commodity, rather than a security, has changed the media narrative around Bitcoin and triggered large companies like BlackRock to begin their ETF application process. Gauthier believes that the next administration will decide the fate of crypto in the U.S. Ledger recommends that customers no longer just buy and hold, but use their private keys to buy, sell, swap, and stake crypto, as well as engage with DApps and declare taxes. Gauthier believes that the lack of innovation in Europe is due to heavy regulation and taxation, and that for five years, many European startups have sought to get to the U.S. or China to “get scale” before returning to Europe. Rogers believes that the hardware-software combo is an end-to-end experience, and that the industry has a lot to do in terms of UX and UI. Ledger is striving to be a 10 on a 1 to 10 scale in terms of user experience. Gauthier believes that, although change in the U.S. is slow, it is often for the better, and that the future will make clear what is happening.

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Information	Details
Geography	Europe
Countries	🇫🇷 🇺🇸 🇨🇳
Sentiment	neutral
Relevance Score	8
People	Mark Cuban, François Mitterrand, Joe Biden, Pascal Gauthier, Ian Rogers
Companies	SEC, Ledger, BlackRock, Vanguard, Fidelity
Currencies	US Dollar, FintruX, Ethereum, Bitcoin, Euro
Securities	None