As Bitcoin (BTC) spot ETF approvals appear imminent, applicants are vying to attract investor interest and capital before their rivals. Several billion-dollar asset managers, including VanEck, HashDex, and Bitwise, are promoting commercials to entice customers to invest in Bitcoin.
Bitwise was among the first to launch a significant ad campaign, hiring Jonathan Goldsmith, known for his role in the Dos Equis beer commercials as “the most interesting man in the world.” In Bitwise’s commercial, Goldsmith draws attention to Bitcoin, endorsing Bitwise to viewers. In a subsequent ad, he references Bitcoin’s elusive creator, Satoshi, who vanished from online discussions over ten years ago. Bitwise has since released numerous “most interesting man memes” related to Bitcoin, miners, and private keys.
HashDex has also aired several commercials, emphasizing the appeal of crypto as a next-generation technology. Their ads use old interview footage of people criticizing computer and payment tech, which now seem absurd. One ad features a news broadcast about Burger King’s first credit card payment option, which was deemed “ridiculous” at the time. HashDex’s message is that understanding disruptive innovation takes time, and that Bitcoin’s time has come.
Meanwhile, Galaxy Digital, in partnership with trillion-dollar asset manager Invesco, is competing on fees. Galaxy Digital CEO Mike Novogratz shared a video monologue on Bitcoin’s history to mark its 15th birthday. The company’s ETF application will feature 0% fees for its earliest customers. Novogratz highlighted Bitcoin’s fixed and predictable supply as a potential robust store of value and expressed the company’s commitment to helping customers understand Bitcoin’s transformative potential.
VanEck, on the other hand, is targeting Bitcoin enthusiasts by pledging to donate 5% of its ETF profits to Bitcoin Core developers who are in need of funding. The company expressed its support for the developers’ dedication to decentralization and innovation, which it sees as the cornerstone of the Bitcoin ecosystem.
This News Article was automatically generated by Bob the Bot (AI)
| Information | Details |
|---|---|
| Geography | Global |
| Countries | |
| Sentiment | neutral |
| Relevance Score | 1 |
| People | Mike Novogratz, Jonathan Goldsmith |
| Companies | HashDex, Galaxy Digital, Bitwise, VanEck, Invesco |
| Currencies | Bitcoin |
| Securities | None |
