The investment landscape in France is experiencing a significant shift, with a growing interest in cryptocurrency among younger citizens. According to a recent study conducted by the Autorité des marchés financiers (AMF), nearly one in four French adults are engaged in investments in financial instruments or crypto-assets. This represents a considerable increase in retail investment activity, with half of these investors starting since 2020. The study also reveals that 9% of the adult French population owns crypto-assets.The profile of these new investors is interesting, as they are generally younger, with an average age of 38, and exhibit a distinct “digital” profile in terms of sourcing information and investing. A significant 65% of these investors hold crypto-assets and rely heavily on social media and influencers for investment information. This reliance on digital channels highlights the growing influence of online platforms in shaping investment decisions.Despite the volatile nature of cryptocurrencies, the study found that 67% of those holding crypto-assets are satisfied with their investment performance. However, there are concerns about the overestimation of financial knowledge among these investors, particularly among young people aged 18 to 24 and those from lower socio-professional categories. Only 48% of new investors understand the concept of risk reduction through asset diversification.The interest in crypto-assets is particularly pronounced among younger investors, with 63% of new investors aged 25-34 owning crypto-assets, compared to just 25% of traditional investors. This demographic also tends to engage in gambling activities, indicating a higher tolerance for risk.Furthermore, these new crypto investors exhibit financial confidence, with average financial assets of €117,000 and an average investment of €9,317. A significant portion of them (58%) have invested in crypto-assets and are more likely to consult a professional advisor before making investment decisions.Overall, this study highlights the growing engagement of French millennials in crypto investments, with a strong emphasis on digital information sources and a higher tolerance for risk.
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