In an effort to protect consumers, the UK Financial Conduct Authority (FCA) has issued a warning regarding common issues observed in promotions for crypto assets. The FCA has implemented a new marketing regime, asserting its authority over crypto promotions in the UK. The FCA has identified specific areas of concern since the new marketing rules were enacted and has shared an updated alert list to highlight non-compliant entities. The FCA’s statement emphasizes that the change in legislation has brought crypto asset promotions under its supervision, allowing it to ensure consumers receive accurate information and risk warnings. The FCA has identified three common issues with crypto asset financial promotions, including misleading claims about safety and security, inadequate risk warnings, and insufficient information about risks. The FCA expects authorized firms to fulfill their regulatory obligations diligently and will take action against non-compliant firms. Collaboration with businesses is underway to remove or block illegal promotions, and the FCA works with payments firms to limit consumer exposure to unauthorized promotions. The FCA continues to take action against firms illegally promoting crypto assets to UK consumers and has issued 221 alerts since the new regime came into effect. Consumers are advised to consult the Warning List to identify firms whose promotions may violate the law. Since October 8, 2023, firms promoting crypto assets in the UK must be authorized or have their marketing approved by an authorized firm. Promotions must adhere to FCA rules, ensuring clarity, fairness, absence of misleading information, and prominent risk warnings. The financial promotion regime applies to all firms marketing crypto assets to UK consumers, regardless of location or technology used. The FCA’s rules aim to enhance understanding of crypto asset purchases and associated risks. The FCA has warned firms and published a letter to remind digital asset firms of the impending compliance deadline.

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Information	Details
Geography	Europe
Countries	🇬🇧
Sentiment	neutral
Relevance Score	1
People	None
Companies	FCA, TradingView.com, UK Financial Conduct Authority, None
Currencies	None
Securities	None